JerryGreenfield

We could call it re-incone-nation.

Ben and I spend an incredible amount of time together, still. A very large percentage of it eating.

And we... have always shared a love of food. And occasionally it lurches into overeating. But we are trying to curtail that.

Another interesting thing about Ben & me is that we have very similar values in how we see the world. We both believe that business should be using its power to help address social & environmental issues, and not just making money. So that's help define the mission of the company. At the same time, Ben & I have very different skills. Ben is very creative, spontaneous, risk-taking, bounding... adorable... whereas I am more adorable in my own way. Different ways.

It's a fantastic question.

Ben & Jerry's has made many flavors flavored with maple syrup over the years, dating back to when we first opened in a homemade ice cream parlor in 1978.

And, uh... there is this idea that people have that because Vermont produces so much incredible maple syrup that the natural thing is to put it in Ben & Jerry's ice cream, but unfortunately very few people purchase those flavors.

It is a DELICIOUS concoction. I personally LOVED Maple Blondie when we were making it. But the marketplace has spoken, once again!

Flavors go into the Flavor Graveyard if they don't sell enough. If people aren't buying enough of a particular flavor, they go to an early grave sometimes. And it's funny because my particular favorite flavor happens to be in the graveyard. Ben's too!

He's sweet!