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Taleron5 karma

We have a locally-owned theatre here, 5 auditoriums, that works on a more family-and-budget-oriented approach. It's been popular, particularly for families with the economy in recent times.

It runs films "second hand" - most of the time they just came off circulation from the big multiplexes, so the movies are fairly recent, just pushed off the list for the latest releases (e.g., Oz and G.I. Joe are the big draws this weekend). They offer tickets for $2 apiece, with sales for $1 every Wednesday with slightly better-than-normal concession prices.

Before shutting down, did you contemplate any similar sort of change to your pricing/screening? Or was it very much a thing of needing to keep up with the next blockbuster to stay afloat?