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What do you think about the practice of credit portals not listing credit cards and other financial products when they don't have referral programs?

Is that something that Credit Karma does? I'm trying to figure out why your best cash back credit cards page doesn't list the Sallie Mae card and some other clearly superior cash back cards above the Chase Freedom card.

edit: I'm not sure why this post is now a top "controversial" comment, but it is.

edit:

I created a Google spreadsheet to show you what I'm talking about. I compared the results from searching on Credit Karma, searching on NerdWallet, and the top cards page from CreditCards.com (and I added the Fidelity AmEx since all three leave it out, but it is recommended elsewhere often).

Thanks for replying. I am looking at:

1. https://beta.creditkarma.com/shop/creditcards/searchcc#
2. https://beta.creditkarma.com/shop/creditcards/cash_back

The review information for cards is very helpful and the beta pages for individual cards are much better than the old ones (more information on one page, thank you for that), but it seems to be impossible to get certain popular cards to show up in results when searching on Credit Karma. Even that Walmart card doesn't show up.

Thanks!

If limiting the cards promoted to advertisers allows them to keep offering free reports/scores, I'm okay with that.

The purpose of a good credit score is to get good credit products, right?

I love CK and I recommend them all of the time on /r/personalfinance, but I think it's pretty reasonable to politely ask for some clarification from the CEO especially since he said "Ask Me Anything" here.