sorif

Hi to all. I am a big fan of your work. As I've tried to communicate the concept of cell ag and cultured meat to people unfamiliar with all that, I find myself having to spend much time describing the basic concept, so there is no room left in the discussion to explain that current iterations and the ones in the near future, are hybrids. Have you been in similar situations? How do you deal with them? I worry that consumers might resist even more if they discover much later that this thing on their plate is not pure animal cells, and feel tricked by big corporations trying to sell them stuff for profit.

at least he's honest

"Cells as ingredients". True! Can't wait to try it in the next conversation.

Hi Isha! On the TED talk you say:

"There's a real chance that cellular agriculture could fail, and it won't be because the science doesn't add up. It'll be because we didn't think about what ownership should look like, or IP protection or governance or policy - you know, the business side of mission-driven businesses."

So, in your opinion, how should all these things look like, so that we can reach the dream scenario, regrow the Amazon, and live happily ever after?

A question for Natalie: Cultured insect cells? Really? I mean, people have a hard time with lab meat, and they also have a hard time with meat substitutes from powdered insect protein or whatever other companies are working on. And you take both these ideas and put them together. Do you see public opinion embracing the products down the line? What do you see that most currently don't?