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Did you really use part of your marketing budget for DON JON to advertise on popular porn video sites?

(Referencing this submission from yesterday: http://www.reddit.com/r/movies/comments/1mlbnc/not_sure_if_its_been_pointed_out_but_don_jon_is/ )

Hi Sam, (full disclosure: I work for VentureBeat) My question:

What will the community be able to do with its share in reddit? I'm having a hard time understanding if this is anything more than a symbolic gesture. And if it is mostly symbolic right now, do you believe that could change over time if the plan works? How much of a community stake are we even talking about here? One percent?