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You were shot out a stunt man?!

Do you think that no-one has used this format before because no-one thought of it (it seems so simple and perfect in retrospect!), or because the pressure for pageviews is so great? Do news agencies have to pay more for higher resolution photos or are they simply trying to find more space for adverts?

Edited to add: as with everyone, thanks for doing such a great job of getting this wonderful and important photography on the web.